History
The Road to Baby Foot®
The Journey and How We Got Started
How It All Began
Born in Japan. Loved Worldwide.
Baby Foot® was created in 1997 in Tokyo, Japan, with one simple goal:
To offer an easy, effective way to achieve smooth, healthy feet — without harsh tools or salon visits.
Inspired by the Japanese tradition of gentle, holistic skincare, the creators developed a formula using natural fruit acids and botanical extracts to painlessly exfoliate and renew the skin.
What started as a quiet beauty innovation quickly became a cult favorite — spreading from beauty boutiques in Japan to shelves around the globe.
Today, Baby Foot remains the original foot peel, trusted by millions and backed by decades of real results.
history in the making
Baby Foot® is officially named.
The name was inspired by the soft, baby-smooth feet created by the original foot peel.
Baby Foot goes international,
with first sales in Korea and Singapore.
Baby Foot continues expanding,
reaching Europe and Australia.
Over 1 Million Sales
and found in stores across Asia and Europe.
Baby Foot USA is launched,
marking the first Baby Foot sales in the US.
Baby Foot appears on national television.
The Today Show introduces Baby Foot® to viewers across America.
Baby Foot expands nationwide,
debuting in Target and Ulta stores throughout the United States.
The Moisturizing Foot Mask launches,
expanding the Baby Foot foot-care collection.
Baby Foot for Men launches,
introducing a foot peel designed specifically for men.
International recognition grows.
Baby Foot wins numerous awards and becomes available in more than 50 countries.
A year of continued growth.
Baby Foot launches the Spa Bundle, expands to Amazon Mexico, and appears on LIVE with Kelly and Ryan.
More than 21 million peels sold worldwide.
Baby Foot also launches its Subscription Renewal Program.
Baby Foot celebrates 25 years.
The brand also receives NewBeauty and Byrdie Beauty awards.
Bella Beauty Award winner.
Baby Foot receives continued recognition within the beauty industry.
30 million peels sold worldwide.
Baby Foot celebrates another major global milestone.