History

The Road to Baby Foot®

The Journey and How We Got Started

How It All Began

Born in Japan. Loved Worldwide.

Baby Foot® was created in 1997 in Tokyo, Japan, with one simple goal:

To offer an easy, effective way to achieve smooth, healthy feet — without harsh tools or salon visits.

Inspired by the Japanese tradition of gentle, holistic skincare, the creators developed a formula using natural fruit acids and botanical extracts to painlessly exfoliate and renew the skin.

What started as a quiet beauty innovation quickly became a cult favorite — spreading from beauty boutiques in Japan to shelves around the globe.

Today, Baby Foot remains the original foot peel, trusted by millions and backed by decades of real results.

history in the making

2005

Due to making user’s feet soft as a baby’s, the foot peel was officially named “Baby Foot®.”

2007

Begins exporting overseas—first to Asian countries including Korea and Singapore.

2009

Making moves throughout Europe as well as Australia.

2010

Sold more than 1 million foot peels!

2012

Arrives in the United States.

2015

The Today Show introduced Baby Foot® on air as America watched!

2016

Debuts in Target and Ulta stores nationwide.

2017

Launches Moisturizing Foot Mask.

2018

Launches Foot Peel for Men.

2019

Has won countless international awards and is available in more than 50 countries.

2020

Launched Spa Bundle.
Launched on Amazon Mexico.
LIVE with Kelly and Ryan promoted Baby Foot® on air!

2021

Launches a Subscription Renewal Program. Over 21 Million Baby Foot Peels sold worldwide!

2022

Celebrates 25 years
NewBeauty Award winner
Byrdie Beauty Award winner

2023

Bella Beauty Award winner.

2024

Celebrates milestone of 30 million peels sold worldwide.

in the press